Dropshipping as an online sales strategy for companies in networks (franchises, groups, etc.)

Article proposed by Ludovic Martin, recognized expert in e-commerce and web-to-print.

While professional buyers are massively turning to e-business for their supplies, producers and distributors have to choose among several strategies to meet their customers' new expectations. Halfway between simple online stores and more sophisticated marketplaces, the dropshipping model is attracting more and more franchise groups because of its simplicity of implementation.

More information on the Galilée website